Why should local businesses invest in Facebook advertising?

What is Facebook Advertising?facebook-images

Facebook adverts appear on a Facebook users news feed or right column of Facebook and allows businesses to promote custom ads or content targeting to their chosen audience. The adverts can come in various shapes and sizes, with text, pictures, offers and links.

Facebook ads are important to brands because of the extra reach, exposure, and targeting options.

When you advertise on Facebook, you’ll gain important insights into your current and potential customers. The data you collect through Facebook ads allows you to improve your ad targeting for a more efficient and effective advertising experience. After all, we want a return on our investment!


Why Local Businesses Should Use Facebook Advertising

Facebook has over 1.7 billion monthly active users so if you provide a service or sell a product to consumers you should think about investing in Facebook Advertising.

With Facebook advertising you can choose your audience based on demographics, behaviours or contact information. Your advert puts your business in front of a large number of potential customers who are more than likely attracted to your business.

You can also target previous customers who have purchased from you. Facebook has a tool where adverts can be shown to people whose email addresses you have from previous orders, meaning local Facebook advertising could also increase repeat purchasing.

Offering special offers and deals on Facebook will also encourage sales whether this is online or via your store.


Cost of Advertising

facebook-adsFacebook advertising can often be cheaper than other forms of local advertising such as billboards or radio ads, and can be more successful and easier to setup, use and track.

You will need to set the budget you want for the advertisement and Facebook will use your budget in the most effective way possible to maximise results. Prices start from as little as £5 a day and the advertisement stops when your budget runs out, so there is no fear of overspending. You can also pause your advert and restart it again when you are ready i.e. when your shop is closed or if your company shuts over the Christmas period.

If you’re thinking about using Facebook advertising for your business and need help setting it up and managing your Facebook advertising campaign please contact us on 07950 513931 or email info@outsourcepaservices.co.uk