Should You Be Using Snapchat In Your Business?
Snapchat, quite simply is a FREE mobile application which is used to share pictures, videos, text and drawings.
Snapchat is a fun tool and with the platform’s variety of tools and features you can add filters, geofilters, text, emojis, music and much more, all from within the platform.
But on a more serious note, with Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.
It is by far one of the most valuable startups in the past 5 years and is currently being used by over 100 million people daily worldwide and there are over 1 billion views of Snapchat stories each day. So with that being said, Snapchat should certainly be taken seriously when it comes to your marketing strategy in 2017.
So let’s find out more about Snapchat and if it’s right for your business…
Which types of businesses should be using Snapchat?
With 52% of Snapchat’s active users being between the ages of 16-24, a Snapchat account is likely to benefit businesses who are reaching out to a younger, more tech savvy market. Here are some of the reasons a Snapchat account may be worth thinking about.
- Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events.
- It can be used as a promotional tool for new product launches.
- You can create special, personalised posts using the creative tools and features it has to offer
- You can offer giveaways and promotions i.e. if someone takes a snap with your product and shares it with their followers
The worldwide use of Snapchat and the number of active users daily means it is an excellent way to increase your brands presence to a large audience.
Snapchat is available from smartphone app stores and can be downloaded to phones or tablets within minutes.
After the application has been downloaded all that needs to be done is an account needs to be set up. A unique username related to your business needs to be created to make your company easily found by consumers who wish to follow you.
Once set up, your username can be shared on any other social media platforms you might have, such as Facebook or Twitter, to raise awareness of your new Snapchat presence. Your should also feature the Snapchat button on your website, so that visitors to your website can easily connect with you.
Once up and running and you have started to build connections, it is as easy as posting a picture or video to your ‘story’ daily or weekly introducing customers to your latest offers, products or events which may interest them.
The ‘Snapchat story’ feature is a fun way to interact with your Snapchat followers, each story is a compilation of Snaps which can showcase photos of events, product launches for example.
Snapchat offers authenticity and brand narrative, which can have a huge impact for your audience. The other channels can’t deliver that as they focus on curated content.
If you create great unique content and show a different side to your company that is different than your other social channels but ties in to who you are or what your business stands for, your brand will grow.
Are you thinking of adding Snapchat to your social media marketing mix?
Please contact us on 07950 513931 or complete our online contact form to find out if Snapchat is the right social media tool for your business.