Twitter considers paid membership option

Twitter as we know it has always been free to all users, it’s a long time coming but they are now looking to implement a paid for option for businesses offering advanced features.

Twitter has struggled to grow its users in the last few years and is currently carrying out surveys to “assess interest” in the idea.

Paying members would get access to an enhanced version of Tweetdeck, Twitter’s interface that offers more functionality than Twitter.com like auto posting and real-time tracking.

According to the BBC, “The company has not made any indication it is considering charging regular users of the service yet. But a premium membership scheme could offer Twitter a new revenue stream at a time when users are increasingly turning to other networks such as Snapchat.”

In a recent survey taken from a small selection of Twitter users the company said.

“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”

Twitter also described how the new tool would work in an email to selected users.

“This premium tool set will provide valuable viewing, posting, and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.”

“It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”

 

 

If you use Hootsuite’s advanced features this all might sound very familiar. It will be interesting to see what will be available and how it differs from tools already out there in the market.

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