Why ‘Google My Business’ is important
What is Google My Business?
If your not familiar with Google My Business then you’ll be pleased to know it’s a unified interface designed to make life easier for local businesses as well as brands to be better found within Google. You may find that your business doesn’t appear for relevant searches in your area so to maximise how often your customers see your business in local search results, complete the required information within Google My Business.
Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+. Formally known as Google Places, Google My Business makes it easier for customers to find information about your business online, including opening hours, contact information and directions and more importantly across all devices.
What does Google My Business look like?
When you type in a company name or a search term into the Google Search bar quite often you will find a nice company profile to the right hand side of the page which might show a logo, pictures and information on that company, this has been taken from ‘Google My Business’. As you can see below our profile shows our logo, map and some detailed information about Outsource PA Services including the company address, contact number and opening hours, making it easier for potential customers to get in touch.
How does Google determine local rankings?
Local results are based primarily on relevance, distance and prominence. These factors are combined to help Google to find the best match for your search. For example, Google algorithms might decide that a business that’s further away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
5 Key Tips to using Google My Business:
1. The more information you add to your profile, the more Google’s search algorithms will have to work with in terms of ranking.
2. Make sure you add your keywords and search terms and use photos that best represent your business and the work you do.
3. Share your blogs, news, events and other important updates taken from your Google+ page.
4. Keep on top of your reviews and make sure you are responding to them.
5. Take advantage of the custom insights, Google Analytics reports and integration with AdWords Express to understand how your visitors interact with your business and your posts.
Key Facts about Google My Business:
- Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
- Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
- You can manage your information on-the-go with the Google My Business Android app and the iOS app
Google expands local ranking factors in Google My Business document
Google’s ‘Local Ranking Document’ was updated on 1st April 2016 by Google and explains that you should aim to have as much data as possible about your local business in Google My Business. It also mentions that you should verify your business, post accurate hours, respond and manage your reviews and make sure to add photos.
Google has also expanded the document to include factors on links, articles and directories. The section on ‘Prominence’ looks very interesting. “Prominence is also based on information that Google has about a business from across the web (like links, articles and directories). Google review count and score are factored into local search ranking: More reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.”
For help with ‘Google My Business’ please contact us.