The importance of using LinkedIn as part of your marketing strategy


LinkedIn is responsible for more than 80% of a business’s social media leads so you’d be a fool not to use LinkedIn as part of your marketing strategy in 2017.

Why use LinkedIn?

  1. Increase your brand presence by posting and engaging with your connections
  2. Showing off your expertise, skills, and knowledge to others in your industry or to those who might need your services
  3. Keep up to date with your connections movements i.e. have they moved to another company? Should you be reaching out to them and also to the company they have moved from?
  4. Remain connected and continue to engage with your clients, prospects and partners, especially if the relationship goes quiet, LinkedIn is a great tool for prompting
  5. Target prospects
  6. Increase SEO

How can you use LinkedIn effectively?

Make the most of your profileDoes your profile sell you and your services in the best way? Do you have a header image? Have you included all your contact details and other social media links, is your read more

Should You Be Using Snapchat In Your Business?

snapchatWhat is Snapchat?

Snapchat, quite simply is a FREE mobile application which is used to share pictures, videos, text and drawings.

Snapchat is a fun tool and with the platform’s variety of tools and features you can add filters, geofilters, text, emojis, music and much more, all from within the platform.

But on a more serious note, with Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.

It is by far one of the most valuable startups read more

How to improve your Twitter security and privacy


Now is a good time to take a look at Twitter’s security and privacy settings and find out what they really mean, and how you can tighten them up.

First of all, all privacy settings can be found at underneath your logo, then click settings.

Here you can find a number of tools and resources to ensure you can control what you see on Twitter. There are three important ones that we want to focus on to let you control your experience:


Mute offers you the control to avoid people whose read more

Why ‘Google My Business’ is important

What is Google My Business?

If your not familiar with Google My Business then you’ll be pleased to know it’s a unified interface designed to make life easier for local businesses as well as brands to be better found within Google. You may find that your business doesn’t appear for relevant searches in your area so to maximise how often your customers see your business in local search results, complete the required information within Google My Business.

Google My Business connects read more

2016 Email Marketing Trends

Email Marketing2016 is the year which brings fresh challenges to marketers and business owners who want to keep up with trends in the industry and continue to run successful email campaigns.

This year, email marketing will become more focused on the end user by providing a more customer-centric experience. After all isn’t that what we want? Recipients of our emails to receive them at the right time, find our emails informative and interesting and most of all relevant?

Some of my predictions for read more

Why blogging helps to increase your online presence

What is Blogging?

A blog is a web-based journal which enables you to share your interests, passions, ideas and thoughts on any topics that you care about.

How can blogs bring in business?

Blogs are picked up by Google and other search engines through content, keywords, photos, video and links. Blogs can make a significant difference to your business as they increase your companies online presence, helps your website to rank higher in search engines and shows you are an expert in your field. read more

Social Media sites your company should not avoid


We’ve listed the best Social Media sites your company should not avoid when it comes to running and growing your business:


Twitter enables you to send short messages of 140 characters to your followers, these messages are called Tweets. Within your tweets you can add relevant links which should link back to your website. Your followers receive these messages in their timeline enabling them to share your messages with their followers. There are over 200,000,000 active users on read more

Outsource PA Services feature on Marlow FM

Did The Beatles songs include secret messages about social media and why use Google+?

Vicky White, Director at Outsource PA Services speaks to Mark Harris and Mike Duckett in an interview live on Marlow FM talking social media and the benefits to businesses.

Even though social media was non existent in the Beatles days we thought we would have a play with their lyrics and look at how they relate to social media today.

It’s been a while since this interview aired but I thought it would be good to share with our readers as there are some useful social media tools and tips which read more