Monthly Archives: April 2016

Know Like Trust – The Sales Journey

sales

I have to start by saying that I hate the phrase “sales journey” – it’s so American (with apologies to Americans reading this!) and so contrived, but actually you can waft through your business life hoping to attract customers, or you can address that issue in an organised and constructive manner; dare I say in a contrived way.

For almost every business, the sales journey starts with Know, moves on to Like and concludes with Trust.

Know

When was the last time someone randomly made contact

read more

Why ‘Google My Business’ is important

What is Google My Business?

If your not familiar with Google My Business then you’ll be pleased to know it’s a unified interface designed to make life easier for local businesses as well as brands to be better found within Google. You may find that your business doesn’t appear for relevant searches in your area so to maximise how often your customers see your business in local search results, complete the required information within Google My Business.

Google My Business connects

read more